We all have New Year Resolutions, and mine was to do another talk since the first one at Ignite Detroit. (You can find the link to the video here) So here I am, at UM Ross Business School, sharing another milestone of mine with hundreds of people who care to spend the night listening to [...]
According to eMarketer (emarketer.com), US total media ad spending next year is going to exceed $170 billion, indicating a 3% growth, while digital spend is going to increase by 14%. This is a figure that makes the online advertising industry look quite promising in the future. Don’t you think? Maybe it’s too soon for us [...]
From emerging in digital channels to learning the lingo of the Mad Men show, I have long dreamed of getting into an advertising agency. Not for the fancy suits or fabulous campaigns, but for the first-hand interaction with some top-notch nerds and creative minds. Therefore, being recruited by Digitas, is a dream come true. I [...]
If you think Chinese-speaking countries (Hong Kong, Taiwan and China) do not have creative talents, you are wrong. The post compares the different campaigns between US and China and concludes that the creativity split between the eastern culture and the western one rises from the subtleties of emotion approach.
Takeaways from Search Engine Strategies Summit held in Chicago. The post includes reflection of marketing efforts, conversion rate optimization, and digital marketing practices.