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The Year in Review – Analytics, Measurement, and What Else?

2014 marks my one-year-milestone living and working in Washington DC and three-year-marathon doing advertising analytics for clients ranging from Fortune 500 enterprises to startup companies. What’s fascinating about analytics is two-fold: the data itself and the problems my clients look for me to solve. In short, having machine learning or regression analysis skills isn’t going […]

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Are You the Next Mad Men? (Ignite Ann Arbor Talk)

We all have New Year Resolutions, and mine was to do another talk since the first one at Ignite Detroit. (You can find the link to the video here) So here I am, at UM Ross Business School, sharing another milestone of mine with hundreds of people who care to spend the night listening to […]

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This is a Teaser: Are You the Next Donald Draper?

According to eMarketer (emarketer.com), US total media ad spending next year is going to exceed $170 billion, indicating a 3% growth, while digital spend is going to increase by 14%. This is a figure that makes the online advertising industry look quite promising in the future. Don’t you think? Maybe it’s too soon for us […]

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A New Brand Career

From emerging in digital channels to learning the lingo of the Mad Men show, I have long dreamed of getting into an advertising agency. Not for the fancy suits or fabulous campaigns, but for the first-hand interaction with some top-notch nerds and creative minds. Therefore, being recruited by Digitas, is a dream come true. I […]

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The Creativity Split (China’s No Panda Express, part 2)

If you think Chinese-speaking countries (Hong Kong, Taiwan and China) do not have creative talents, you are wrong. The post compares the different campaigns between US and China and concludes that the creativity split between the eastern culture and the western one rises from the subtleties of emotion approach.

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