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Wishful but NOT Wasted – SES Chicago – A Worth-Attending Event

Takeaways from Search Engine Strategies Summit held in Chicago. The post includes reflection of marketing efforts, conversion rate optimization, and digital marketing practices.

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Crazy & Fabulous – What Does Halloween and Branding Have in Common?

It’s that time of the year. People start brainstorming all sorts of crazy ideas for Halloween costumes. Picture a ladybug costume with polka dots and an antennae headband. For a six-year-old, a ladybug costume is absolutely cute, but for a twenty-six-year old? It’s either plain or uncreative. I’m sure there are other purposes than simply […]

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How to Bring a Sweet Valentine’s Day to Your Customer, Your Colleagues, or Your Sweetheart

Today is a day belonging to those who are in love. Yes? Today is a day dedicating to Hallmark cards, chocolate, and bundles of roses. Yes? Today is a day expressing your affection to those you’re in love with. Yes?   Well, sort of. But not exactly. I’d say today is a day making people […]

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We Creative Folks. Am I? Are You?

Difference between marketing & advertising: marketing people are like strategist, whereas advertising folks are, artists.

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