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The Year in Review – Analytics, Measurement, and What Else?

2014 marks my one-year-milestone living and working in Washington DC and three-year-marathon doing advertising analytics for clients ranging from Fortune 500 enterprises to startup companies. What’s fascinating about analytics is two-fold: the data itself and the problems my clients look for me to solve. In short, having machine learning or regression analysis skills isn’t going […]

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Do Your Infographics Make Sense?

Infographics have been prevalent for quite a while, but few publishers or users really grasp data visualization. (Check out the New York Times “The Year in Graphics“) You see pretty charts with color graphics, but after a close look into the data, it’s hard to tell what the visualized data convey. (Check out this infographic […]

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