Certified Management Professional with extensive experience in Technology, Financial, Advertising, Telecommunication, and Automotive Industries. Efficient in solving problems by identifying resources and delivering business results. Expertise includes growth marketing, digital analytics, cloud computing, data science, product and project management, and business strategies. Effectively manages product lifecycles, projects, and cross-functional teams.

Certified Scrum Product Owner (CSPO), Scrum Alliance, AWS Certified Developer, Amazon Web Services, Adobe Analytics, Google Analytics

Uber | Washington DC
Senior Manager
2017 – Present
• Drive optimization across digital and off-line campaigns through market analyses, budget planning, and attribution solutions.
• Identify and prioritize business opportunities via strategic partnership with local operations and regional management teams.
• Improve product and campaign design by integrating data sources and building predictive models with the data science team

Capital One | Vienna, VA
2015 – 2017
• Built an in-house data streaming pipeline using the Amazon Web Services to drive vendor agnostic solutions.
• Managed a team of analysts and agile teams to implement web and mobile analytics solutions company-wide, resulting in improved product redesign
• Partnered with architect teams on enterprise data warehouse (Teradata, Redshift, MySQL) using advance data science languages (SQL, Python, Git) to build data-centric COE

AKQA | Washington, DC
Sr. Business Analyst
2013 – 2015
• Developed tracking plan and implementation guide to educate vendors, internal teams, and clients about web analytics.
• Support business development with analytics insights and strategic measurement plans.
• Managed regular deliverables including mobile app analyses, campaign tracking, and insight-driven client presentation.

Digitas | Detroit, MI
Sr. Analyst, Strategy & Analytics
2012 – 2013
• Provided integrated analytical strategies, case studies, and POVs across customer demographics and channels to improve client decision-making.
• Designed and conduct analyses, interpreting results and synthesizing recommendations.
• Excelled in database marketing, integrated channel marketing (site, mobile and social), analytical tools (Google Analytics, Omniture, Tableau), techniques, and other infrastructure requirements.

Electro-Matic Products, Inc. | Farmington Hills, MI
Marketing Communications Manager
2008 – 2012
• Led company e-marketing strategy including website content management, monthly newsletters, email campaigns, webinars, SEM, SEO/PPC, and social media.
• Performed site-wide audit and analyses, resulting in a 20% increase click-through rate (CTR) in paid program over a month.
• Conducted site audit and grew online traffic by 50% within the first six months.

Commercial Vehicle Group | New Albany, OH
Marketing Management/ Research Intern
2007 – 2008
• Increased profit within existing OEMs by 5% through the development of strategic alternatives and contingencies.
• Identified sources of industry and competitive information, including industry associations, primary and secondary market research, and customer feedback.

Round Table Professional Conference Organization | Taipei, Taiwan
Event Planner / Project Administrator
2005 – 2006
• Increased conference profits 30% as team member solely responsible for selling sponsorship, media relations and relationships with government agencies and multinational enterprises.
• Grew sponsorship volume by 40% over previous year through key sponsorships by TV stations, newspapers, and Internet media.

The Ohio State University, Fisher College of Business, Columbus, OH
Master of Business Administration, Marketing and Strategy (GPA 3.3/4.0)

National Taipei University, Taipei, Taiwan
BA with Honors, Foreign Language and Linguistics (FLAL) (GPA 4.0/4.0)

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