Tag Archives: business

The Year in Review – Analytics, Measurement, and What Else?

2014 marks my one-year-milestone living and working in Washington DC and three-year-marathon doing advertising analytics for clients ranging from Fortune 500 enterprises to startup companies. What’s fascinating about analytics is two-fold: the data itself and the problems my clients look for me to solve. In short, having machine learning or regression analysis skills isn’t going […]

Read More

The Analytics Paradox

“Analytics is a lot more important than business leaders realize, and a lot less important than analytics people believe.” My friend Bobby saw this tweet from Avinash Kaushik, the Godfather of Google Analytics, and asked about my thoughts. To be honest, my first reaction was a bit defensive though I somewhat agree with his observation. […]

Read More

Why Shouldn’t You Only Look at Metrics

Companies have been developing reports and dashboards to perfect their business intelligence for years, but with buzz around the “Big Data,” all of a sudden everyone seems to pay way too much attention simply on metrics, reports, or dashboards to diagnose business performance. And that’s just wrong. Former business professor Aaron Levenstein once said, “Statistics […]

Read More

This is a Teaser: Are You the Next Donald Draper?

According to eMarketer (emarketer.com), US total media ad spending next year is going to exceed $170 billion, indicating a 3% growth, while digital spend is going to increase by 14%. This is a figure that makes the online advertising industry look quite promising in the future. Don’t you think? Maybe it’s too soon for us […]

Read More

Can You Learn Everything From Work?

About three months ago I had a career change from do-it-all-marketing to focused-driven-analytics. While trying to immerse myself in the new agency culture, I also find myself at the crossroad of defining my skillset for advancing my career and providing more valuable service to future clients. “You should be able to learn everything from work” […]

Read More