The Analytics Paradox

“Analytics is a lot more important than business leaders realize, and a lot less important than analytics people believe.” My friend Bobby saw this tweet from Avinash Kaushik, the Godfather of Google Analytics, and asked about my thoughts. To be honest, my first reaction was a bit defensive though I somewhat agree with his observation. […]

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Motown Will Always Remain A Part of Me

As my flight pulled off the runway, tons of feelings weighed on my mind while I bid adieu to the city and my friends for the second time. About two months ago I moved from Detroit to Washington DC. It was a comparable career move, from Digitas (the land of fantasies & unicorns) to AKQA, […]

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The Value of Conferences

I’m sure we all have had this experience—going to one of those conferences that everyone is talking about, but at the end of the day wondering if there is any real value in conferences. Over the past few years, I’ve avidly attended some social media / digital marketing conferences (2010 Future Midwest , Brand Camp […]

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A Letter to My Younger Sibling (Advice for International Graduate Students)

Dear Andy, First off, congratulations! You’ve accomplished a great milestone in life, and I am so proud of you. It’s hard studying abroad. After spending all the time studying and staying competitive among your peers, you still have to face an even more brutal challenge: finding a job and staying in the States. Nobody is […]

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Why Shouldn’t You Only Look at Metrics

Companies have been developing reports and dashboards to perfect their business intelligence for years, but with buzz around the “Big Data,” all of a sudden everyone seems to pay way too much attention simply on metrics, reports, or dashboards to diagnose business performance. And that’s just wrong. Former business professor Aaron Levenstein once said, “Statistics […]

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