This past Sunday afternoon I made my first visit to Plum Market in West Bloomfield searching for my favorite Jeni’s ice cream. I found Jeni’s out-of-the-state distribution location from a Twitter conversation I had with @jenisicecreams a week ago. Long story short, one can only imagine my excitement when I found lines of different flavors […]
From emerging in digital channels to learning the lingo of the Mad Men show, I have long dreamed of getting into an advertising agency. Not for the fancy suits or fabulous campaigns, but for the first-hand interaction with some top-notch nerds and creative minds. Therefore, being recruited by Digitas, is a dream come true. I […]
Facebook is aiming for $5 billion in its initial stock offering. How much do you think its brand is worth? If some Internet company were to launch a clone site called Facebooks.com, how much do you think a court would award for brand infringement? The answer to that question is $60,000 USD, at least in […]
If you think Chinese-speaking countries (Hong Kong, Taiwan and China) do not have creative talents, you are wrong. The post compares the different campaigns between US and China and concludes that the creativity split between the eastern culture and the western one rises from the subtleties of emotion approach.
Dear friends and readers, Merry Christmas & Happy New Year! I want to thank you all for the encouragement and support. Your feedback and critics are my inspiration and I’d love to continuously share and exchange ideas with you in 2012. Merry Christmas. Feliz Navidad. Shèngdàn Kuàilè Connect with me on LinkedIn & Twitter. Let’s chat!
