What Are Your Personal Projects for 2015?

Two weeks into 2015, many people are busy making New Year’s resolutions, hoping to make their lives more productive and meaningful. According to Forbes, about 40% of Americans making resolutions in the beginning of the year, and only 8% achieve their goals. I am, like many others, reflecting on the past and trying to come […]

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The Year in Review – Analytics, Measurement, and What Else?

2014 marks my one-year-milestone living and working in Washington DC and three-year-marathon doing advertising analytics for clients ranging from Fortune 500 enterprises to startup companies. What’s fascinating about analytics is two-fold: the data itself and the problems my clients look for me to solve. In short, having machine learning or regression analysis skills isn’t going […]

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The Analytics Paradox

“Analytics is a lot more important than business leaders realize, and a lot less important than analytics people believe.” My friend Bobby saw this tweet from Avinash Kaushik, the Godfather of Google Analytics, and asked about my thoughts. To be honest, my first reaction was a bit defensive though I somewhat agree with his observation. […]

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Motown Will Always Remain A Part of Me

As my flight pulled off the runway, tons of feelings weighed on my mind while I bid adieu to the city and my friends for the second time. About two months ago I moved from Detroit to Washington DC. It was a comparable career move, from Digitas (the land of fantasies & unicorns) to AKQA, […]

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The Value of Conferences

I’m sure we all have had this experience—going to one of those conferences that everyone is talking about, but at the end of the day wondering if there is any real value in conferences. Over the past few years, I’ve avidly attended some social media / digital marketing conferences (2010 Future Midwest , Brand Camp […]

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