Tag Archives: ROI

My Prediction for the Evolution of Social Media in 2012

Facebook now has 800 million active users (according to Mashable). Twitter, 100 million. 2011 was also a big year for many other social media platforms like Google+, LinkedIn, YouTube, Flickr, and Postures. It will be interesting to see what happens in the social-media landscape next year. My prediction: all social-media planning will revert and revolve […]

Read More

Wishful but NOT Wasted – SES Chicago – A Worth-Attending Event

Takeaways from Search Engine Strategies Summit held in Chicago. The post includes reflection of marketing efforts, conversion rate optimization, and digital marketing practices.

Read More

Where’s your social gold mine? Facebook or Twitter?

Nowadays there are a lot of articles discussing the value of your audience in social media sites. Even though Scott Stratten in his latest book claimed “social media isn’t for ROI, it’s for relationship & conversation,” the demand of numbers, return on investment, or even “how much we can cash out of social media” will […]

Read More

Stop Marketing & Start Engaging – takeaways from @unmarketing book tour Detroit

Insights and takeaways from UnMarketing book tour Detroit. The revolution of social media and how people communicate

Read More