According to eMarketer (emarketer.com), US total media ad spending next year is going to exceed $170 billion, indicating a 3% growth, while digital spend is going to increase by 14%. This is a figure that makes the online advertising industry look quite promising in the future. Don’t you think? Maybe it’s too soon for us […]
Facebook is aiming for $5 billion in its initial stock offering. How much do you think its brand is worth? If some Internet company were to launch a clone site called Facebooks.com, how much do you think a court would award for brand infringement? The answer to that question is $60,000 USD, at least in […]
Facebook now has 800 million active users (according to Mashable). Twitter, 100 million. 2011 was also a big year for many other social media platforms like Google+, LinkedIn, YouTube, Flickr, and Postures. It will be interesting to see what happens in the social-media landscape next year. My prediction: all social-media planning will revert and revolve […]
Takeaways from Search Engine Strategies Summit held in Chicago. The post includes reflection of marketing efforts, conversion rate optimization, and digital marketing practices.
People always say technology makes the distance around the world shorter. What about social networks? Earlier this year, the revolution in Egypt was accelerated by a Facebook post called “We Are All Khaled Said.” And after the devastating earthquakes in Japan, social networks have become a major communication channel (since most of the phone lines […]
