Facebook is aiming for $5 billion in its initial stock offering. How much do you think its brand is worth? If some Internet company were to launch a clone site called Facebooks.com, how much do you think a court would award for brand infringement? The answer to that question is $60,000 USD, at least in […]
If you think Chinese-speaking countries (Hong Kong, Taiwan and China) do not have creative talents, you are wrong. The post compares the different campaigns between US and China and concludes that the creativity split between the eastern culture and the western one rises from the subtleties of emotion approach.
Takeaways from Search Engine Strategies Summit held in Chicago. The post includes reflection of marketing efforts, conversion rate optimization, and digital marketing practices.
Marketing, many people claim to know thee; yet truthfully they know not the beauty that lies under your many layers of character. Marketing is not about colors, Colors chosen at random for badges, ads and websites. Marketing is not about press releases, Press releases issued thoughtlessly to promote products and services. Marketing is not about […]
Have you ever wondered how people in different countries use social media? Have you ever thought the impact of social media might not be as massive in Asia as in the States? I had the fortune to meet with the EVP of Yaffe Group, Michael Morin, to discuss how people adopt social media in countries […]
