Evyfindstheway

Takeaways from Search Engine Strategies Summit held in Chicago. The post includes reflection of marketing efforts, conversion rate optimization, and digital marketing practices.

I still remember the feeling I had a month ago upon learning Steve Jobs passed away. The news, for some reason, made me extremely upset. And listening to his famous speech at Stanford, which embraced the ideals of creativity and pursuing careers that ignite lives, certainly did not alleviate my feelings of loss. I kept […]

Groupon recently set up a joint venture with a Chinese Internet company, Tencent, and launched Gaopeng 4 months ago. Regardless of all the attention, this Chinese version of Groupon ended up being taken down by Tencent a few hours after its launch because of internal miscommunication. And its earnings have been disappointing. Gaopeng’s best sales […]

Have you ever wondered what the most exciting five minutes in your life would be? I had mine this past Friday at Ignite Detroit and I encourage you to experience the thrill yourself at your next Ignite event. In my earlier post I explained why I wanted to be part of Ignite Detroit, and the […]

Gone is the time when you had an idea and simply wrote it down in a notebook. In a time of modern communication, when everything is in ‘the cloud’ and everyone is communicating through digital channels, you take that idea online. But sometimes it’s still best for people who have an idea to bring it […]