Tag Archives: Strategy

The Year in Review – Analytics, Measurement, and What Else?

2014 marks my one-year-milestone living and working in Washington DC and three-year-marathon doing advertising analytics for clients ranging from Fortune 500 enterprises to startup companies. What’s fascinating about analytics is two-fold: the data itself and the problems my clients look for me to solve. In short, having machine learning or regression analysis skills isn’t going […]

Read More

Why Shouldn’t You Only Look at Metrics

Companies have been developing reports and dashboards to perfect their business intelligence for years, but with buzz around the “Big Data,” all of a sudden everyone seems to pay way too much attention simply on metrics, reports, or dashboards to diagnose business performance. And that’s just wrong. Former business professor Aaron Levenstein once said, “Statistics […]

Read More

Do Your Infographics Make Sense?

Infographics have been prevalent for quite a while, but few publishers or users really grasp data visualization. (Check out the New York Times “The Year in Graphics“) You see pretty charts with color graphics, but after a close look into the data, it’s hard to tell what the visualized data convey. (Check out this infographic […]

Read More

From Ice Cream Hunt to Branding Ideas, Are You Just Another Commodities?

This past Sunday afternoon I made my first visit to Plum Market in West Bloomfield searching for my favorite Jeni’s ice cream. I found Jeni’s out-of-the-state distribution location from a Twitter conversation I had with @jenisicecreams a week ago. Long story short, one can only imagine my excitement when I found lines of different flavors […]

Read More