Facebook is aiming for $5 billion in its initial stock offering. How much do you think its brand is worth? If some Internet company were to launch a clone site called Facebooks.com, how much do you think a court would award for brand infringement? The answer to that question is $60,000 USD, at least in […]
If you think Chinese-speaking countries (Hong Kong, Taiwan and China) do not have creative talents, you are wrong. The post compares the different campaigns between US and China and concludes that the creativity split between the eastern culture and the western one rises from the subtleties of emotion approach.
Even outside of the airplane window, a gloomy sky awaiting, I told myself, “Everything is going to be alright.” That is how elated I was: a week in Spain made me feel like a new person. I still remember the moment when I arrived in Madrid. Our cab pulling from roundabouts and swirling in between […]
I turn 28 today. This year has been the fifth year since I followed my American dream and moved to the States. As much as I miss my parents and family back in Taiwan, I feel living in the States provides me with another perspective I wouldn’t have otherwise. I’m more willing to speak up, […]
The Deal is off. Are you still buying? (How Groupon fell into mediocrity in China, just like Google and eBay)
Groupon recently set up a joint venture with a Chinese Internet company, Tencent, and launched Gaopeng 4 months ago. Regardless of all the attention, this Chinese version of Groupon ended up being taken down by Tencent a few hours after its launch because of internal miscommunication. And its earnings have been disappointing. Gaopeng’s best sales […]