Companies have been developing reports and dashboards to perfect their business intelligence for years, but with buzz around the “Big Data,” all of a sudden everyone seems to pay way too much attention simply on metrics, reports, or dashboards to diagnose business performance. And that’s just wrong. Former business professor Aaron Levenstein once said, “Statistics [...]
This past Sunday afternoon I made my first visit to Plum Market in West Bloomfield searching for my favorite Jeni’s ice cream. I found Jeni’s out-of-the-state distribution location from a Twitter conversation I had with @jenisicecreams a week ago. Long story short, one can only imagine my excitement when I found lines of different flavors [...]
Takeaways from Search Engine Strategies Summit held in Chicago. The post includes reflection of marketing efforts, conversion rate optimization, and digital marketing practices.
Nowadays there are a lot of articles discussing the value of your audience in social media sites. Even though Scott Stratten in his latest book claimed “social media isn’t for ROI, it’s for relationship & conversation,” the demand of numbers, return on investment, or even “how much we can cash out of social media” will [...]
Insights and takeaways from UnMarketing book tour Detroit. The revolution of social media and how people communicate