Tag Archives: Marketing

The Year in Review – Analytics, Measurement, and What Else?

2014 marks my one-year-milestone living and working in Washington DC and three-year-marathon doing advertising analytics for clients ranging from Fortune 500 enterprises to startup companies. What’s fascinating about analytics is two-fold: the data itself and the problems my clients look for me to solve. In short, having machine learning or regression analysis skills isn’t going […]

Read More

Why Shouldn’t You Only Look at Metrics

Companies have been developing reports and dashboards to perfect their business intelligence for years, but with buzz around the “Big Data,” all of a sudden everyone seems to pay way too much attention simply on metrics, reports, or dashboards to diagnose business performance. And that’s just wrong. Former business professor Aaron Levenstein once said, “Statistics […]

Read More

From Ice Cream Hunt to Branding Ideas, Are You Just Another Commodities?

This past Sunday afternoon I made my first visit to Plum Market in West Bloomfield searching for my favorite Jeni’s ice cream. I found Jeni’s out-of-the-state distribution location from a Twitter conversation I had with @jenisicecreams a week ago. Long story short, one can only imagine my excitement when I found lines of different flavors […]

Read More

Wishful but NOT Wasted – SES Chicago – A Worth-Attending Event

Takeaways from Search Engine Strategies Summit held in Chicago. The post includes reflection of marketing efforts, conversion rate optimization, and digital marketing practices.

Read More

Where’s your social gold mine? Facebook or Twitter?

Nowadays there are a lot of articles discussing the value of your audience in social media sites. Even though Scott Stratten in his latest book claimed “social media isn’t for ROI, it’s for relationship & conversation,” the demand of numbers, return on investment, or even “how much we can cash out of social media” will […]

Read More