Facebook is aiming for $5 billion in its initial stock offering. How much do you think its brand is worth? If some Internet company were to launch a clone site called Facebooks.com, how much do you think a court would award for brand infringement? The answer to that question is $60,000 USD, at least in […]
If you think Chinese-speaking countries (Hong Kong, Taiwan and China) do not have creative talents, you are wrong. The post compares the different campaigns between US and China and concludes that the creativity split between the eastern culture and the western one rises from the subtleties of emotion approach.
The Deal is off. Are you still buying? (How Groupon fell into mediocrity in China, just like Google and eBay)
Groupon recently set up a joint venture with a Chinese Internet company, Tencent, and launched Gaopeng 4 months ago. Regardless of all the attention, this Chinese version of Groupon ended up being taken down by Tencent a few hours after its launch because of internal miscommunication. And its earnings have been disappointing. Gaopeng’s best sales […]
Google earlier this week pleaded the United States, the European Union and other governments to take “concrete steps to ensure that rules in the next generation of trade agreements reflect new challenges of Internet trade.” We all know Google has been fighting with Chinese government against censorship for a year and there is no doubt […]
Review of recent Google exit and other business having troubles in China, Evelyn gives her little outlook about how she thinks about doing business in China