Tag Archives: career advancement

A New Path

After five years of fun ride in advertising agencies, I decided to take a new path with Capital One’s enterprise digital analytics team. This is by no means an easy decision because all of the perks and excitement working in an ad agency certainly outweigh the stress and long hours from time to time. My […]

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What Are Your Personal Projects for 2015?

Two weeks into 2015, many people are busy making New Year’s resolutions, hoping to make their lives more productive and meaningful. According to Forbes, about 40% of Americans making resolutions in the beginning of the year, and only 8% achieve their goals. I am, like many others, reflecting on the past and trying to come […]

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The Value of Conferences

I’m sure we all have had this experience—going to one of those conferences that everyone is talking about, but at the end of the day wondering if there is any real value in conferences. Over the past few years, I’ve avidly attended some social media / digital marketing conferences (2010 Future Midwest , Brand Camp […]

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This is a Teaser: Are You the Next Donald Draper?

According to eMarketer (emarketer.com), US total media ad spending next year is going to exceed $170 billion, indicating a 3% growth, while digital spend is going to increase by 14%. This is a figure that makes the online advertising industry look quite promising in the future. Don’t you think? Maybe it’s too soon for us […]

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Can You Learn Everything From Work?

About three months ago I had a career change from do-it-all-marketing to focused-driven-analytics. While trying to immerse myself in the new agency culture, I also find myself at the crossroad of defining my skillset for advancing my career and providing more valuable service to future clients. “You should be able to learn everything from work” […]

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