Tag Archives: advertising

This is a Teaser: Are You the Next Donald Draper?

According to eMarketer (emarketer.com), US total media ad spending next year is going to exceed $170 billion, indicating a 3% growth, while digital spend is going to increase by 14%. This is a figure that makes the online advertising industry look quite promising in the future. Don’t you think? Maybe it’s too soon for us […]

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Can You Learn Everything From Work?

About three months ago I had a career change from do-it-all-marketing to focused-driven-analytics. While trying to immerse myself in the new agency culture, I also find myself at the crossroad of defining my skillset for advancing my career and providing more valuable service to future clients. “You should be able to learn everything from work” […]

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We Creative Folks. Am I? Are You?

Difference between marketing & advertising: marketing people are like strategist, whereas advertising folks are, artists.

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