Tag Archives: advertising

A New Path

After five years of fun ride in advertising agencies, I decided to take a new path with Capital One’s enterprise digital analytics team. This is by no means an easy decision because all of the perks and excitement working in an ad agency certainly outweigh the stress and long hours from time to time. My […]

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The Analytics Paradox

“Analytics is a lot more important than business leaders realize, and a lot less important than analytics people believe.” My friend Bobby saw this tweet from Avinash Kaushik, the Godfather of Google Analytics, and asked about my thoughts. To be honest, my first reaction was a bit defensive though I somewhat agree with his observation. […]

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The Value of Conferences

I’m sure we all have had this experience—going to one of those conferences that everyone is talking about, but at the end of the day wondering if there is any real value in conferences. Over the past few years, I’ve avidly attended some social media / digital marketing conferences (2010 Future Midwest , Brand Camp […]

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Do Your Infographics Make Sense?

Infographics have been prevalent for quite a while, but few publishers or users really grasp data visualization. (Check out the New York Times “The Year in Graphics“) You see pretty charts with color graphics, but after a close look into the data, it’s hard to tell what the visualized data convey. (Check out this infographic […]

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Are You the Next Mad Men? (Ignite Ann Arbor Talk)

We all have New Year Resolutions, and mine was to do another talk since the first one at Ignite Detroit. (You can find the link to the video here) So here I am, at UM Ross Business School, sharing another milestone of mine with hundreds of people who care to spend the night listening to […]

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