A Letter to My Younger Sibling (Advice for International Graduate Students)

Dear Andy, First off, congratulations! You’ve accomplished a great milestone in life, and I am so proud of you. It’s hard studying abroad. After spending all the time studying and staying competitive among your peers, you still have to face an even more brutal challenge: finding a job and staying in the States. Nobody is […]

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Why Shouldn’t You Only Look at Metrics

Companies have been developing reports and dashboards to perfect their business intelligence for years, but with buzz around the “Big Data,” all of a sudden everyone seems to pay way too much attention simply on metrics, reports, or dashboards to diagnose business performance. And that’s just wrong. Former business professor Aaron Levenstein once said, “Statistics […]

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Do Your Infographics Make Sense?

Infographics have been prevalent for quite a while, but few publishers or users really grasp data visualization. (Check out the New York Times “The Year in Graphics“) You see pretty charts with color graphics, but after a close look into the data, it’s hard to tell what the visualized data convey. (Check out this infographic […]

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Are You the Next Mad Men? (Ignite Ann Arbor Talk)

We all have New Year Resolutions, and mine was to do another talk since the first one at Ignite Detroit. (You can find the link to the video here) So here I am, at UM Ross Business School, sharing another milestone of mine with hundreds of people who care to spend the night listening to […]

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This is a Teaser: Are You the Next Donald Draper?

According to eMarketer (emarketer.com), US total media ad spending next year is going to exceed $170 billion, indicating a 3% growth, while digital spend is going to increase by 14%. This is a figure that makes the online advertising industry look quite promising in the future. Don’t you think? Maybe it’s too soon for us […]

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