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My Reflection on Women’s History Month

March is Women’s History Month, highlighting women’s contributions in history and society. This year especially felt unique to me because I am on the Women of Uber Global Board as the Program Lead, overseeing all the projects to facilitate conversation, drive awareness, and improve the numbers of female leaders in the organization. Many research and […]

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Reflecting First 30 Days at Uber

Social introductions in DC usually start with “which company do you work for?” When I tell people I work for Uber, usually I’ll get a grimace or a sarcastic question—“oh, and how do you like THAT company?” It’s been a month since I joined Uber. Albeit the never-ending bad press coverage about Uber is discouraging, […]

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What Are Your Personal Projects for 2015?

Two weeks into 2015, many people are busy making New Year’s resolutions, hoping to make their lives more productive and meaningful. According to Forbes, about 40% of Americans making resolutions in the beginning of the year, and only 8% achieve their goals. I am, like many others, reflecting on the past and trying to come […]

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The Year in Review – Analytics, Measurement, and What Else?

2014 marks my one-year-milestone living and working in Washington DC and three-year-marathon doing advertising analytics for clients ranging from Fortune 500 enterprises to startup companies. What’s fascinating about analytics is two-fold: the data itself and the problems my clients look for me to solve. In short, having machine learning or regression analysis skills isn’t going […]

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This is a Teaser: Are You the Next Donald Draper?

According to eMarketer (emarketer.com), US total media ad spending next year is going to exceed $170 billion, indicating a 3% growth, while digital spend is going to increase by 14%. This is a figure that makes the online advertising industry look quite promising in the future. Don’t you think? Maybe it’s too soon for us […]

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