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Lessons from Viz-a-thon

Best practices and recommendations on data analysis and information graphics – understand the purpose of each charts and graphics in the presentation; strive for solutions; hone in on simplicity

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A New Path

After five years of fun ride in advertising agencies, I decided to take a new path with Capital One’s enterprise digital analytics team. This is by no means an easy decision because all of the perks and excitement working in an ad agency certainly outweigh the stress and long hours from time to time. My […]

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The Year in Review – Analytics, Measurement, and What Else?

2014 marks my one-year-milestone living and working in Washington DC and three-year-marathon doing advertising analytics for clients ranging from Fortune 500 enterprises to startup companies. What’s fascinating about analytics is two-fold: the data itself and the problems my clients look for me to solve. In short, having machine learning or regression analysis skills isn’t going […]

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The Analytics Paradox

“Analytics is a lot more important than business leaders realize, and a lot less important than analytics people believe.” My friend Bobby saw this tweet from Avinash Kaushik, the Godfather of Google Analytics, and asked about my thoughts. To be honest, my first reaction was a bit defensive though I somewhat agree with his observation. […]

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Why Shouldn’t You Only Look at Metrics

Companies have been developing reports and dashboards to perfect their business intelligence for years, but with buzz around the “Big Data,” all of a sudden everyone seems to pay way too much attention simply on metrics, reports, or dashboards to diagnose business performance. And that’s just wrong. Former business professor Aaron Levenstein once said, “Statistics […]

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