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Lessons from Viz-a-thon

Best practices and recommendations on data analysis and information graphics – understand the purpose of each charts and graphics in the presentation; strive for solutions; hone in on simplicity

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Reflecting First 30 Days at Uber

Social introductions in DC usually start with “which company do you work for?” When I tell people I work for Uber, usually I’ll get a grimace or a sarcastic question—“oh, and how do you like THAT company?” It’s been a month since I joined Uber. Albeit the never-ending bad press coverage about Uber is discouraging, […]

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This is a Teaser: Are You the Next Donald Draper?

According to eMarketer (emarketer.com), US total media ad spending next year is going to exceed $170 billion, indicating a 3% growth, while digital spend is going to increase by 14%. This is a figure that makes the online advertising industry look quite promising in the future. Don’t you think? Maybe it’s too soon for us […]

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Can You Learn Everything From Work?

About three months ago I had a career change from do-it-all-marketing to focused-driven-analytics. While trying to immerse myself in the new agency culture, I also find myself at the crossroad of defining my skillset for advancing my career and providing more valuable service to future clients. “You should be able to learn everything from work” […]

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From Ice Cream Hunt to Branding Ideas, Are You Just Another Commodities?

This past Sunday afternoon I made my first visit to Plum Market in West Bloomfield searching for my favorite Jeni’s ice cream. I found Jeni’s out-of-the-state distribution location from a Twitter conversation I had with @jenisicecreams a week ago. Long story short, one can only imagine my excitement when I found lines of different flavors […]

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