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Are You the Next Mad Men? (Ignite Ann Arbor Talk)

We all have New Year Resolutions, and mine was to do another talk since the first one at Ignite Detroit. (You can find the link to the video here) So here I am, at UM Ross Business School, sharing another milestone of mine with hundreds of people who care to spend the night listening to […]

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From Ice Cream Hunt to Branding Ideas, Are You Just Another Commodities?

This past Sunday afternoon I made my first visit to Plum Market in West Bloomfield searching for my favorite Jeni’s ice cream. I found Jeni’s out-of-the-state distribution location from a Twitter conversation I had with @jenisicecreams a week ago. Long story short, one can only imagine my excitement when I found lines of different flavors […]

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How Much is a Brand Worth in China? (China’s No Panda Express, part 3)

Facebook is aiming for $5 billion in its initial stock offering. How much do you think its brand is worth? If some Internet company were to launch a clone site called Facebooks.com, how much do you think a court would award for brand infringement? The answer to that question is $60,000 USD, at least in […]

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Crazy & Fabulous – What Does Halloween and Branding Have in Common?

It’s that time of the year. People start brainstorming all sorts of crazy ideas for Halloween costumes. Picture a ladybug costume with polka dots and an antennae headband. For a six-year-old, a ladybug costume is absolutely cute, but for a twenty-six-year old? It’s either plain or uncreative. I’m sure there are other purposes than simply […]

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