Facebook is aiming for $5 billion in its initial stock offering. How much do you think its brand is worth? If some Internet company were to launch a clone site called Facebooks.com, how much do you think a court would award for brand infringement? The answer to that question is $60,000 USD, at least in […]
If you think Chinese-speaking countries (Hong Kong, Taiwan and China) do not have creative talents, you are wrong. The post compares the different campaigns between US and China and concludes that the creativity split between the eastern culture and the western one rises from the subtleties of emotion approach.
Groupon recently set up a joint venture with a Chinese Internet company, Tencent, and launched Gaopeng 4 months ago. Regardless of all the attention, this Chinese version of Groupon ended up being taken down by Tencent a few hours after its launch because of internal miscommunication. And its earnings have been disappointing. Gaopeng’s best sales […]
Have you ever wondered what the most exciting five minutes in your life would be? I had mine this past Friday at Ignite Detroit and I encourage you to experience the thrill yourself at your next Ignite event. In my earlier post I explained why I wanted to be part of Ignite Detroit, and the […]
Gone is the time when you had an idea and simply wrote it down in a notebook. In a time of modern communication, when everything is in ‘the cloud’ and everyone is communicating through digital channels, you take that idea online. But sometimes it’s still best for people who have an idea to bring it […]
